IF THESE SLEEVES
COULD TALK

Client: Romualdo

art direction
campaign
poster / print
digital

"If these sleeves could talk, they'd have a lot to say."

If These Sleeves Could Talk was a Spring/Summer campaign created to celebrate the 50th Anniversary of Romualdo and the launch of women's tailoring and custom jacket services.

To show off Romualdo's skills for designing and tailoring custom jackets, Fallon Thatcher recruited 5 local women as brand ambassadors / influencers. These 5 are known for their unique style and each of them have distinctively different personalities—and to appeal to female audiences from many points-of-view. For each woman, 3 colorful descriptors were labeled about their style and what they do.

Mia Carruthers: Modern Melodist, Retro Hip, Vibrant Visionary

Tamia Stinson: Madame Creative, Stylist Sampler, Girl Power Guru

Olivia Johnson: Rockstar Realtor, Fearless Fashionista, Champagne Connoisseur

Thanh Pham: Number Cruncher, Afternoon Flamingo, Corporate Chic

Michelle Jones: Powerhouse Mama, Who-Dey, All Day, Queen City Concierge

The campaign ran with all the women together and each separately. For the solo campaigns, each woman was given a color for her own "individual brand" that represented her personality. Collateral was created for social, posters/invites for events, and business cards for the women to promote Romualdo.

CREDITS:

Designed for Fallon Thatcher. Owned by Romualdo and Fallon Thatcher. 

Creative Storytelling/Strategy: Fallon Thatcher
Lettering/Identity: Lesley Smith Amann
Photography: Aaron Conway

 

SOCIAL

 

BUSINESS CARDS

 

INVITES