Project Grants propel thought-provoking creatives, equip civic problem-solvers and fund urban innovators. Applicants are doers and risk-takers with entrepreneurial spirits and track-records of turning ideas into action. People's Liberty grantees receive funding, work space at the Globe Building in Findlay Market and storytelling support throughout the term of their 10-month grantcycle.
For community engagement, Project Grants are also referred to as #WWYD10K, asking the question, “What Would You Do with $10K?”
For the launch of #WWYD10K, customized kinetic lettering was designed that can be assembled and pulled apart with infinite possibilities, much like the creative process. The creative direction of #WWYD10K was then implemented with messaging such as Launch New Ideas, Pull Your Ideas Together, and Design Your City. In execution, #WWYD10K was cohesively promoted across digital and print platforms.
Think you might be interested in Project Grants?
Find out more at People's Liberty (peoplesliberty.org)
1. Newsprint centerfold promotion
2. Full alphabet of #WWYD10K kinetic lettering
3. Samples of digital promotion materials (Facebook and Instagram)