ALI SANDIFER

website

Ali Sandifer is a Detroit-based furniture studio founded by husband and wife duo, Abir Ali, and Andre Sandifer. The couple is best known for crafting mid-century inspired furniture with modern twists.

I collaborated with D.J. Trischler, Ali Sandifer’s brand designer, to create a new retail website for online sales. The website takes inspiration from the overarching tones of the brand—craft, modernism, and family. For an easier e-commerce experience, the product pages are clean and minimal. The product pages also include wood swatches and hardwood care.

Collection page and product page example below. To see the full site, visit alisandifer.com