WHAT IS TETHER?
Tether, created by Tamia Stinson, is a new community and resource for Cincinnati image-makers—the photographers, wardrobe stylists, makeup artists, hair stylists, models, creative directors, and fashion designers.
Tether’s mission is to make it easier for local image-makers to connect to each other, and to be able to gain more exposure and opportunities. It is built upon three components, Tether’s digital directory (tethercincinnati.com), Tether Events, and The Tether Sourcebook.
I had the wonderful opportunity to operate as Design Director for Tether, specifically for the identity, art direction, and sourcebook. In collaboration with Tamia, we wanted Tether to feel playful, professional, approachable, and progressive with an urban twist. It’s Glossier-meets-Kanye.
To invoke these themes, “the rope” was created as a responsive component of the identity and a supportive feature of the brand. It represents a tool to bring creatives together and a wider community–but is also an unpredictable, organic mark of expression.