MSA Design Marketing materials

art direction
print design
social media

As the design lead collaborating with the MSA Design marketing team, I guide the art direction for major campaigns and ongoing brand initiatives. During my time at MSA Design, I established the firm’s first comprehensive brand guidelines and overhauled our core branded collateral—including social media, print marketing, conference materials, and assets for project proposals.

Below is a curated selection of campaigns developed in collaboration with the marketing team. Click the + icon for project information.

NOTE: Designed for and owned by MSA Design.

To mark MSA Design’s 40th anniversary, we launched a multi-phase campaign celebrating four decades of design growth. The initiative began with a social media campaign highlighting 40 milestone projects, culminating in the December reveal of a special edition 40th-anniversary logo.
As a special holiday touchpoint, we designed a custom, Eames' House of Cards playing deck for clients and partners. The 20-card interactive set featured all 40 milestone projects, encouraging recipients to physically "build" with our history and inspiring future collaboration.
As the official architect of the Cincinnati Reds, MSA Design celebrates baseball's Opening Day with an annual, themed print campaign for clients and partners. The designs leverage current MLB news and stadium culture to create highly engaging, collectible pieces.
- The Most Interesting Man in Baseball: Honoring the retirement of iconic Reds player Joey Votto, this mailer opened to a full-size, baseball card-inspired poster detailing Votto’s career stats, eccentric hobbies, and a QR code linking to a custom playlist of his walk-up songs. In addition to celebrating Votto, we paid homage to other legendary Reds players throughout history.
- Step Up to the Plate: Centered on the food experience of a ball game, this piece dives deep into trivia about stadium concessions while highlighting Cincinnati’s unique local cuisine and craft beer scene. The design leans heavily into a retro concessions aesthetic, brought to life by custom food illustrations, playful mascots, menu-inspired layouts and patterns from food packaging.
Each year-end mailer serves as both a token of appreciation and a physical portfolio of MSA’s completed projects from the past 12 months.
- Magic Moments Advent Calendar: Inspired by the Winter Solstice, this interactive countdown calendar illustrated our year's projects as celestial constellations. Behind each window and door lay a "magic moment" from our team, while custom mirror scratch-offs revealed firm milestones and QR codes to exclusive video content and playlists.
I led the visual overhaul of MSA Design’s social media presence to establish a cohesive, modern aesthetic. The primary objective was to adopt a minimalist design language that allowed our project photography to take center stage. By developing structured templates, we ensured that content across all design disciplines—from project highlights to educational industry insights—felt unified, premium, and instantly recognizable.
For Pelotonia—an annual Columbus-based cycling event funding cancer research—I developed the visual identity for MSA Design’s internal and external fundraising efforts. Under the campaign theme "Why We Ride," we created a summer-long social media campaign for MSA Design and media kits to empower individual riders in their donation goals. The campaign culminated on ride weekend with custom-designed team jerseys featuring the names of loved ones impacted by cancer.