FRUITBLOOD labels

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packaging

FRUITBLOOD makes modern sparkling and still fruit wines for those in the pursuit of pleasure — a new wine label taking a fresh approach to vinification in the Northside neighborhood of Cincinnati, Ohio. Their mission is to revolutionize the industry by creating delicious sparkling wines unlike anything available in the market, and to cultivate an accessible atmosphere around the education and enjoyment of wines at large.

Each wine name fits into a loose theme of undoing. Find out more about the inspiration behind the labels for Mercury in Retrograde and Love Bite. At the bottom, see the full lineup of FRUITBLOOD’s debut wines.

MERCURY IN RETROGRADE

Inspired by the galaxy and astrology, Mercury in Retrograde is a boysenberry-based red blend undone by cosmic chaos and all the feels. This label features planet Mercury releasing its dizzying energy onto the universe — hidden in space are astrological and secret signs.

LOVE BITE

Inspired by lust and devouring, Love Bite is a tart cherry wine that is flirty and fun, undone by obsession. This label features two lovers who can’t get enough of each other and cherries, with juices dripping from their mouths. Hidden in one of the mouths is a tied cherry stem, implying that they’ve been sharing a lot more.

CREDITS: Brand and photos by Becca Miller; Sleep Talker and Feral Cat label art by Fallon Venable