Pones
identity
branding
After ten years of dancing and new brand positioning under their belt, Pones was ready to update their look. The original Pones brand didn't align with their productions and core values. For the rebrand, the new Pones identity needed to be modern, progressive, and vibrant.
The brand needed to support all of the Pones programs. Pones in Public is centered around the belief that dance can happen anywhere. With community-based performances, dance is accessible to everyone. Productions + Collaborations is when Pones collaborates with artists, musicians, or organizations. Collaborations range from dancing in music videos to event-based performances to modeling. Laboratory of Movement is various dance workshops that focus on social connection and healing through dance. Pones works with schools, veterans, medical organizations, and corporations for team building and wellness retreats.
At the bottom of the page, enjoy a performance by Pones for their brand launch party. Video by Barking Squirrel Media.
NOTE: Designed for and owned by BLDG Refuge.
